The Sign of Success Is When Your Innovation Has the Democracy

i think we've had some great examples, for different reasons, with great brands and businesses that weve worked with. Efirst, one that springs to mind is oatley, right? Which was a unique experience. I remember tony saying, you kno, it was wonderful that they found the coffee thing, but actually the sign of success was when they made it into burgeking. You n now have ar in burgkin. So i think this constant sense of framing your innovation, not against the problem, butframing it against the promise of this new interaction,. It's really important, i think, in terms of how we we really kind of uplevel the world