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In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and create unforgettable in-game experiences.
Jonathan shares the story behind Dash's creation, how they're helping teams simplify promotions like jersey auctions and mystery tickets, and why now is the time for teams to lean into digital engagement — not shy away from it. Plus, hear real-world success stories from teams like the Florida Everblades and Coachella Valley Firebirds that are driving major ROI through creative, data-driven activations.
Whether you're in ticketing, sponsorship, or marketing, this episode is packed with actionable ideas to help your team move faster, sell smarter, and activate fans more effectively.
🔑 Topics Covered:
- The origin story of Dash and its evolution beyond auctions
- Why "making it easy" is the key to digital fan engagement
- How to drive revenue with creative promotions like:
- First Goal Puck auctions
- Guaranteed giveaways
- Mystery tickets
- Tips for using Dash to activate sponsors AND collect leads
- How front offices can start simple and scale over time
- Why you shouldn’t assume your fans won’t engage digitally
- Using data (like names, emails, and transactions) to close the loop with fans
- The shift from sponsorship “branding” to sponsorship performance
đź’ˇ Notable Quotes:
“You’ve got to stop making buying decisions for your fans before you've even given them the opportunity.” — Jonathan Hufnagel
“Most people want to win. When there's urgency, limited quantity, and emotion involved, you sell more.”
“Activations are moving from signage to experiences. That’s where ROI lives.”
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