3min chapter

2 Pages with MBS cover image

14. Transformed by Failure: Ashley Good x ‘The Rise’

2 Pages with MBS

CHAPTER

How to Represent Failure to Clients

There's no solid definition of failure that I can get behind anymore. Even our worst screw ups have those glimmers of what comes next. So how do I talk about this with clients? Knowing that, knowing that failure has the power to transform us but also with an incredible empathy for how hard that is. It might not feel like it in that moment that they can transform from it and come out wiser or more beautiful as the Japanese pottery kind of tells us as possible.

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