3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. SEO for B2B SaaS with Pawel Grabowski

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

What Is a Content Strategy?

A smashing cup is a road map for taking a company from where they are now to where they want to be. So the content strategy was define what keyword hat topics and they should rank for. In terms of more established businesses like the stuff we did, it also include analysis or audit of the existing contents to identify quick winds,. And pages, we could improve pages. Thaa inbetwi improve and and generate greater performance and so on. But but it's an actual actionable plan.

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