Is This Our Enemy?

A month ago, it just became really obvious to me. We've been all over the map with what is the actual enemy that we're trying to fight. It was like, well, what about commodity content and then it kind of clicked into place. And as I've been talking about it on LinkedIn, if I'm being honest, I thought that I would get better engagement talking about it in other ways. But the people that have engaged and commented on the stuff that my posts talking about it had a visceral reaction to it. So it makes me think like, okay, we're on, we'reon to something here because it's deeply resonating with people.