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Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs

Confessions of a B2B Entrepreneur

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Capturing Demand Is More Complex and Expensive Than Canturing It

Craig: Demand is five x more complex and expensive than canturing demand. Craig: Most companies stall oup before ten million ther its. One million can easily be done once. Ten million is another story. craig: If all you do is create demand and you don't have a mechanism to capture it, good luck. Craig: We've gone from ters one millian a simply through capturing demand, then crisk o, to then sam comes in your po your comet,. 31 likes on the comet, almost like somte posts itself.

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