Exploring the Impact of Experiential Retail and Consumer Engagement

"Will a newly minted generation of germaphobic, socially distanced consumers put the kybosh on touchy-feely retail?” In episode 4 of BoF’s Retail Reborn podcast series, Doug Stephens examines how the concept of reimagining the store as media can be applied even during a pandemic, with guests including Neighborhood Goods’ Matt Alexander, Story founder Rachel Shechtman and Ben Kaufman, CEO and co-founder of CAMP.

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