With movies and similarly with episodic TV, it's very, very difficult. If 20,000 people buy a movie for $10, that's not enough. That's not gonna be a 50,000 people buying it for $10. That's $500,000. They're just subscribing to things like HBO, Go, or Netflix or Paramount. People have proven they could do late night shows on their own. With sketches online, people have proven they can do a version of what SNL does. And then you'll see it was podcast and they resented for the motive because they're like, why wasn't I in it? Right. So they give you a little passive