#8 How do Web Search Engines Work?
Kopec Explains Software
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What Is Search Engine Optimization?
Search engine optimization is about making a web page appear high in search results. Bots are actually going and re-crawling the same pages over and over again. If it's a really important website, they're going to be crawling it constantly for all kinds of updates. And so oftentimes, when you're doing marketing for a new business, you employ someone who's an expert in search engine optimization.
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