4min chapter

Humans of Martech cover image

148: Stephen Stouffer: Understanding AI's Role in Customer Journeys and Messaging

Humans of Martech

CHAPTER

Bridging the Gap: Marketers and Data Teams in the Age of AI

This chapter explores the hurdles that startups encounter in utilizing data science tools and capabilities. It underscores the necessity of enhancing collaboration between marketers and data teams while promoting marketing automation solutions like Customer.io and data activation platforms such as Census.

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