The Journey into Social Media Marketing

In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her. She tried to replace it with a stylish, durable, affordable suitcase — but she couldn't find one. So she decided to create her own. In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, direct-to-consumer suitcases simply called Away. Jen's hunch that the brand would emotionally resonate with young, jet-setting customers paid off. Today, Away has become a cult luggage brand that has sold more than one million suitcases. PLUS in our postscript "How You Built That," how Jon Maroney made sledding easier for adults and more dynamic for kids with a pair of sleds that strap to your legs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.