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What Really Sucks in My World?
In his new book, "Do Cool Shit," Aaron Rodgers talks about the three questions he asks himself before starting a business. The first question is what sucks in my world and it has to be something that sucks for many people. He started New York City's first gluten free pharma table pizza concept with stomach aches. His next company was called Tushy because being on your period can lead to problems such as pooping or bleeding.