14min chapter

The Chase Jarvis LIVE Show cover image

Navigating the Funding Maze: How to Raise Money for Your Business

The Chase Jarvis LIVE Show

CHAPTER

The Importance of Having a Specific Ideal Customer Profile (ICP)

The speakers discuss the significance of having a narrow ideal customer profile and provide examples of attributes that would make an ideal customer. They introduce the concept of Voice of Customer (VOC) and emphasize the importance of conducting customer discovery to understand their needs. The chapter also highlights the importance of targeting the right problem and asking potential customers for money.

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