The Importance of Ideas and Seeking to Improve The Ideas You Have as an Entrepreneur Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #434
I Love Marketing
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Is There a Better Idea?
A lot of people will spend their entire lives playing a game that was never designed for them to win. When i first, you know, started my carpet cleaning business, i didn't have any clue on how to communicate. I wasn't doing bait and switch. I was run in two rooms and hall for 39 95. And that's what i'd actually clean for. A better idea was creating a better sense of urgency that wasn't based around price.
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