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61. Whitepaper 10: Vail Resorts
Whitepaper
Intro
Este capítulo explora colaboraciones recientes en el ámbito del cuidado personal, destacando una innovadora asociación entre una marca de shampoo y una bebida mexicana. Se analiza el impacto cultural de estas marcas y cómo logran conectar emocionalmente con los consumidores a través de propuestas nostálgicas.
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