4min chapter

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Marketer's toolkit 2025: Capitalising on the economic reset

The WARC Podcast

CHAPTER

Pricing Power and Brand Strategy

This chapter explores the critical role of pricing as a key performance indicator in marketing and its relation to brand equity. It discusses various strategies brands use to balance pricing premiums and market share, supported by real-world examples from companies like Prada, Walmart, and Louis Vuitton.

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