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How Pilothouse Scaled to 170+ Employees in Under 3 Years

Agency Journey

CHAPTER

How We Built a Performance Incentive for Clients

The model started out with a retainer that covered salaries of the teams. Then we would build a performance incentive originally based on uh uh roas return on adsmond um and That was when facebook and i'm speaking about facebook or meta first because that's where our roots started. We do a lot more than that these days, but as good as it was that was you know quite an easy thing for us all to align on.

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