Seed Club - What's Your Approach to Branding?

I think about the brand as sort of a physical place where people can come, even if it's like an electric toothbrush that you're buying. So my approach to branding has always been at this intersection of storytelling and community building. I managed to find myself in collaboration with John Silky, who previously was running Offset C-Club. He started recruiting me to join the C-Club team. And six months later, here I am, leaving the media team and thinking about all the ways that we can surface that brilliance across all the different media verticals.