How to Find and Approach Small Business Owners

Codie Sanchez breaks down why chasing fame is a losing game—and why real wealth is often built quietly through “boring” businesses most people overlook. Drawing on her background in institutional finance and small-business acquisitions, Codie explains how she spots unfair opportunities, why she exited industries like cannabis despite strong returns, and which unsexy sectors can consistently generate cash today.

The conversation dives into college versus trade school, the true value of elite networks, and how parental expectations can hold young people back from building the life they actually want. Codie shares practical advice on making more money early in your career—finding your unfair advantage, helping your boss win, stacking skills, and learning to negotiate by understanding how value is really created inside a business.

They also cover sales, mentorship, investing basics, and how to start learning deals without taking reckless risks. Codie closes with a candid take on investing in your health, appearance, and resilience—arguing that winning often comes down to doing hard things early and playing the game as it actually exists, not how we wish it worked.

Chapters 

0:00 Rich vs Famous 

3:17 Overlooked Businesses & Early Investing 

9:42 Why Boring Businesses Win 

17:11 College, Trade School & Social Capital 

26:08 Parents, Pressure & Choosing Advice 

34:19 How to Make More Money Early 

42:07 Sales, Skills & Standing Out at Work 

50:23 Investing Basics & Learning Deals 

57:41 Health, Appearance & Playing to Win 

1:03:18 Final Thoughts & Wrap-Up 

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About The Burnouts 

The Burnouts brings you raw, unfiltered conversations with today’s top founders, creators, athletes, and culture-shaping entrepreneurs. Hosted by Stanford roommates turned startup co-founders Phoebe Gates and Sophia Kianni, the show goes beyond the headlines to reveal the real stories behind ambitious careers. Past guests include Paris Hilton, Chelsea Handler, Kris Jenner, Karlie Kloss, and more. Subscribe for the insider playbook to build your dream career.

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