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The Quiet Light Podcast

CHAPTER

The Importance of Owning Your Customers

The influencers don't understand how valuable that real estate is. If you can sell e-bikes really well, that becomes this hallowed ground. I want my e-bike in there. But if I'm the 50th e-bike company that shows up, I kind of missed it at that point. So it's going to be an early mover advantage. And so it's a fundamental change that kind of has to happen if you're serious about being an influencer. Like this is your serious business. You need to own your customers."

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