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Creative Ads - The Restraint
The idea that we're actually this first came up when Taylor and I did sort of an ad philosophy course together. And one thing that we talked about in terms of ad creative ideation is that the restraint is actually a creative benefit. So for every concept, in other words, you might hear used as campaign or angle,. Every concept has four ads. The problem to be solved here is 40 ads, 10 concepts.
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