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7min chapter
Value selling and the 7 mistakes to avoid - with Mike Wilkinson
Revenue Rebels: On the Record Sales Podcast
Navigating Value vs. Price in Sales
This chapter discusses the challenges organizations face in selling based on value rather than price, addressing the common 'discount default' mentality among suppliers. It emphasizes the importance of effective communication and relationship-building with stakeholders to strengthen the sales approach and navigate pricing discussions strategically.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode