Pricing Tiers and the Economics of Retainers

Most podcasts about email are pretty basic. Build a list. Email often. Create a lead magnet people want. That kind of tired advice isn’t very useful. So in this episode of The Copywriter Club Podcast, I talked with copywriter Jacob Suckow about the skills and expertise it takes to succeed in this industry. This is a masterclass in succeeding as a six-figure email copywriter. Don’t miss it. Click the play button below, or scroll down for a full transcript.

Stuff to check out:

Get Jacob’s Playbook here
The Copywriter Club Facebook Group
The Copywriter Underground
Research Mastery

Transcript:

Rob Marsh: Most podcasts about email don’t get into the nuts and bolts of how it really works. Until now. This is The Copywriter Club Podcast.

When you hear a podcast host like me say we’re talking about email on the podcast today, do your eyes glaze over? Do you think, here we go again… more advice about how you need to build your list, need to have a lead magnet, need to email regularly… or maybe you think of tired advice and adages like “the money is in the list” and “the more you hit send, the more you earn”. This is not that.

This episode is not that.

My guest on the podcast today is Jacob Suckow. This is Jacob’s second appearance on the podcast. The first time was about four years ago. And the change in his expertise and business is substantial. He was just figuring things out in that first interview. Today he runs a six-figure email business helping his clients grow their sales with high-level strategy using regular emails and email sequences stacked on top.

How do you go from writing emails and pitching products to landing mulit-year retainers taking on not just the writing duties, but also strategy and responsibility for increasing response rates and sales? We talked about exactly how to do that in this episode. 

We also talked about exactly how much you could be earning doing email for clients… Jacob shares all three of his pricing tiers to give you an idea of what you could be earning… and using his pricing structure you could create a six-figure business with just 3-4 client retainers.

And we talked about what it looks like to lever your experience with email strategy into a fractional CMO role and what that looks like too.

Finally we talked about newletters and how this is probably the biggest opportunity for copywriters out there today… the opportunity to grow and own an audience, then partner with offer owners or create your own offers for the audience you own is huge and one that perhaps every copywriter should be chasing down… and I’m not talking about writing weekly emails to other copywriters. These are niche opportunities that can be very profitable for the copywriters willing to put in a little work.

There’s a lot of good stuff in this episode so stick around.

Before we get to my discussion with Jacob, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you’ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn’t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery 

And now my interview with Jacob Suckow.