Topics Covered:
- Why “go find the source” is a crucial product mindset
- The danger of relying on second- or third-hand takes
- Real examples: OKRs, Jobs to Be Done, North Star Metric, Opportunity Solution Trees
- How to identify reputable sources—and red flags to watch for
- Tips for curating your own learning journey (books, blogs, podcasts)
- How social media can distort ideas (even when people have good intentions)
Key Takeaways:
- Primary > Secondary: Always seek out original thinkers or practitioners, not just content repackagers.
- Go deeper than LinkedIn tiles: Good frameworks get diluted when simplified for social media. Go back to the original articles, books, or talks.
- Read with range: Challenge yourself to find three different sources—especially with diverse backgrounds or perspectives.
- Don’t trust content without citations: Like in academia, a lack of references is a red flag.
- Practitioner voices matter: Look for people sharing what they’re actually doing, not just what “should” be done.
Resources & Links:
- Follow Teresa Torres: https://ProductTalk.org
- Follow Petra Wille: https://Petra-Wille.com
Mentioned in the episode:
Some of Teresa and Petra’s favorite original sources:
