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Why is Natural Wine in Decline?

VinePair Podcast

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The Rise of the Natural Wine Movement

Natural wine really had a lot of, it was a revolution, or at least kind of like to wrap itself in a lot of revolutionary rhetoric and ideology. And revolutions have a way of kind of burning themselves out over time. There's just sort of only so long you can spend railing against the establishment before that railing at the establishment starts to ring hollow. I also think the other big part of it is, you know, the backlash that has come against individuals who are highly connected to the natural wine movement.

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