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How Startups Should Think About SEO from Shopify's Former Director
The Breakout Growth Podcast
Should a Good SEO Be Thinking About That Full Machine?
Morgan Brown: I'm curious sort of where does SEO begin and where does kind of intersect with growth done well. He says some companies can be really good at getting a lot of search traffic but that may not have much to do with the value that they're supposed to provide or how they monetize. So it's so powerful when growth or quote unquote owns SEO, he says. Morgan Brown: As you're an aggregator what does the ideal SEM team look like? Shopify is probably one of the biggest sites out there right now in terms of being able to bring all those resources completely dedicated from engineering to copywriting right there.
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