How do I figure out Product-Market fit?
ET Startup School
00:00
Is Fabiner the Bigdaddy in the Market?
Traditional Indian craft translates into craft-based clothing. So our whole outlook to a parallel was to give it a very, very contemporary silhouette. The minute Bidri started to become a design detail into desktop accessories or even, you know, bar accessories. It became a contemporary product, which was relevant, which was functional and also very spot. That's really the essence of what we wanted to bring out.
Transcript
Play full episode
