
The beauty of games and the dark side of gamification
Life Examined
Is There a Value System in Silicon Valley?
In the game design literature and in the gambling literature, there's this concept of a ludic loop. So good people that are good at this design know exactly the timing required to get us wanting more. Frito-Lay did not designing the way your Twitter life shows up. But it's also so okay, here's something I noticed. This is very sneaky. The rate by which that number goes up slows down again. It gets exciting where it becomes too easily and too quickly. Does they just scale it? It makes it make total sense!
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