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🦧 “The bored apes are yachting” — Beyond Meat’s not-that-into-you. Bored Ape’s NFT. Disney’s sports betting.

The Best One Yet

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Beyond Meat's Partnership Challenges and Customer Loyalty

This chapter explores Beyond Meat's challenges in forming effective partnerships with major fast food brands like McDonald's and KFC. It humorously critiques the company's excuses for its struggles, highlighting that novelty does not guarantee customer loyalty.

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