Bloomberg Businessweek Weekend - February 3rd, 2023
Bloomberg Businessweek
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Aura Rings - What's Your Average Buyer?
The typical buyer of an Aura Ring is a perfect bell curve on either side of age 35. People are aging in place who want to manage their health. Health, of course, is a money killer beast. It's about 50-50 sleep and health. As you get older, sleep becomes this thing. And if you're a woman or a man in a certain age, like sleep becomes really important.
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