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The Long Tail of Opportunity for the Digital Banking Ecosystem
Digital banks are now at a new baseline of penetration in the banking ecosystem. They realize actually just as safe, if not safer, to bank with a startup like Arc than it is to bank with JP Morgan Chase. And so my suspicion is that as we educate the market, this long tail that went to JPM and bank of America will be fed up with the offline transactional relationship driven experience.