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Clif High - Secrets of the Digital World (Pt. 2 of 2)

Forum Borealis

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The Potential for Return on Investment in Social Media

Facebook's got sued for way back in the day for advertisers paying for bots. For fake accounts. Paying for ads on fake Facebook account. They probably thought like me, this is Facebook raking the system. But then they had it. And so Facebook got sued and they paid off the people that sued them. So it wouldn't morph into a giant class action.

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