The chapter delves into the significance of tech CEOs representing their brands, discussing the factors such as relatability, credibility, and trustworthiness that make consumers appreciate a recognizable face like Elon Musk. It explores the impact of founders and designers on consumer decisions, emphasizing the role of faces like Matthew McConaughey in shaping brand perception through the Halo effect.
Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly