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014: Seth Godin - Why Business Culture Matters and How To Make An Impact As A Leader

The Nick Bare Podcast

CHAPTER

How to Write a Book a Year

I didn't set out to write books. I set out to teach. And what I saw in the last year, after all the trauma of a worldwide pandemic, was things that range from billionaires firing people online for public sport and humiliation. Big corporations have the lowest productivity they've had since they started measuring productivity. So when I heard about the bees and the song of increase, I realized that we are settling for a race to the bottom. Even entrepreneurs who are hustling all day, stealing attention, strip mining it, trying to get some one more sale, we're all cogs in a system that's outlived its usefulness.

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