Introduction

Jeffrey West is a distinguished professor at the Santa Fe Institute. He's written a book called Scale which looks at organisms, cities and businesses. It derives fundamental principles that actually work really well between these different entities. We are probably the only organism that's truly conscious of our own death, he says. Zohar: What do you think about the reflexive aspect of our relationship to mortality? JeffreyWest: That sense of our finite mortality runs through almost everything we do.