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6min chapter
Breakthrough Lessons: The Myth of TAM
Pattern Breakers
4 Questions to Ask Yourself About Your Potential Market
When it comes to start ups, in potential markets, optionality and unbounded upside are what matters most. Some technology waves and adoption waves could propel a new start up to massive outcome. Coin base has been a great example of this as bit coin's total market cap increased more than a thousand x. The trick is knowing where to start and which adjacencies have real potential versus not.
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Listen to the best highlights from the podcasts you love and dive into the full episode