Apple Obsess Over the Details

We spend nearly a year designing the tea shirt that goes out and the packagon that went with a tea shirt. You know, we do obsess over the details. And i think that's what people appreciate. If you got a product where they don't care about a detail, what ar going to care about? I think all those things combined make a strong brand that's brilliant. We've spent a quite a lot of time on or social in suring we've got a community built. So now our team are are allowed to be witty and ar the sort of basic ruleers. But ultimatelyo want to make people happy and listen to them, engaged with them.