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Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]

Invest Like the Best with Patrick O'Shaughnessy

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Pricing Strategy in Product Development

This chapter emphasizes the crucial role of integrating pricing strategy early in the product development process to enhance market fit. It uses case studies like Porsche’s Cayenne to illustrate how understanding customer willingness to pay can guide successful product design. The discussion highlights the necessity of tailoring products to distinct market segments, ensuring that pricing reflects genuine customer value and not just positive feedback.

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