How to Win podcast with Peep Laja cover image

Category creation and product-led differentiation with Drift's David Cancel

How to Win podcast with Peep Laja

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What Is the Biggest Trend?

"I think about in terms of, not necessarily what warn't create, but really about spotting trends that are happening," he says. "When i looked at them and spent a lot of time in deeply thinking about them, i thought that everything that i had built in the past was made for a world that didn't exist any more." He adds: "If our timing is right, you know, that both those conditions need to be correct for it to work"

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