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Every CEO Needs A Great COO: Understanding the Second In Command (with Cameron Herold, Founder of COO Alliance)

This New Way

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The Misunderstood Role of the COO

In some cases, finance reports to the COO. When I was the COO of 1-800-N-O-JUNK, it did not report to me. In most cases, the CEO speaks to the media and the COO is very inward facing. So it's almost a yin and yang relationship that you're looking for.

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