187: Increasing Creativity via Constraints with Drew Boyd
How to Be Awesome at Your Job
00:00
How to Invent a New Product or Service
Most people think the way you invent a new product or service is that you start with a well formed problem, something that may come out of voice of the customer research. What if I told you you could turn that around 180 degrees that in fact you can start with the solution to a problem and then work backwards to the problem that it solves? It turns out that humans are actually better at that than the other way around.
Play episode from 15:30
Transcript
