What Changed in LinkedIn's Algorithm?

Louise Brogan dives deep into the exciting changes happening on LinkedIn with a fresh perspective on how to leverage the platform effectively. The big news? LinkedIn has upgraded its algorithm to a more sophisticated AI model that understands content like a human, meaning old strategies and hacks are now obsolete. This episode emphasizes the shift from keyword stuffing to crafting authentic, engaging narratives about ourselves and our expertise. It’s a game-changer for anyone looking to raise their visibility online—no more chasing trends or posting at specific times just to get noticed. Instead, we should focus on being genuine, helpful, and sharing our unique stories, as this new AI is all about connecting real people with real insights.

In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge.

00:00 Introduction and Overview

01:23 LinkedIn's New Algorithm: A Game Changer

02:58 Understanding the AI's Role

04:54 Impact on Your LinkedIn Strategy

05:52 Practical Tips for LinkedIn Success

08:15 The Future of Social Media Algorithms

09:00 Conclusion and Final Thoughts

Louise Brogan dives deep into the transformative changes happening on LinkedIn, revealing how these updates are reshaping the landscape of professional networking. With a fresh approach to content visibility, LinkedIn has implemented an AI-driven model that not only enhances the relevance of posts but also emphasizes genuine human connection. Gone are the days of relying on outdated hacks like perfect posting times or emoji strategies; instead, the platform now prioritizes substantial content that reflects true expertise. Louise emphasizes the importance of telling one's professional story authentically, urging listeners to engage in meaningful conversations rather than generic comments. This shift in strategy encourages users to be real and relatable, fostering an environment where genuine expertise shines through. Overall, this episode serves as a wake-up call for professionals to adapt to LinkedIn's new norms, focusing on the quality of interactions rather than superficial tactics.

Takeaways:

1. LinkedIn has made a significant change in how it serves content to users, utilizing AI to better understand language and context.
2. The importance of authenticity on LinkedIn cannot be underestimated; being genuine and helpful is now the key to visibility.
3. Forget old strategies; LinkedIn's new algorithm rewards real conversations and meaningful interactions over gimmicky hacks.
4. Your LinkedIn profile should tell a coherent story about your career rather than just being a list of buzzwords and achievements.
5. Job seekers can benefit greatly from the AI's ability to read profiles like a story, showcasing skills and experiences clearly.
6. The future of social media is leaning towards AI-driven engagement; being a real person is now more crucial than ever.

Companies mentioned in this episode:

1. LinkedIn
2. Christopher Penn