2min chapter

Equity cover image

Charting the future of the early-stage venture market with Carta’s CEO

Equity

CHAPTER

The Importance of Revenue Run Rate in Startups

People like to conflate annual run rate with annual recurring revenue. They both equate to ARR. Charing an acronym does not make them the same substance. High margin recurring software revenue, you know, sold at the enterprise that has positive NDR is a unique thing and everyone wants to claim they have it.

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