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Vertical shift: How to navigate new product markets | Dan McCarthy, VP of Product (Cyvl) | LaunchPod

LaunchPod | Product Management Podcast

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Navigating New Product Markets

This chapter explores the complexities involved in transitioning between different sectors within the tech and loyalty program industries. The discussion highlights the importance of strategic alignment between product development, market entry strategies, and understanding unique customer behaviors across various verticals, such as hospitality and quick service restaurants. Emphasizing lessons learned from past experiences, the chapter provides insights into effective planning and communication necessary for successful product market navigation.

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