The main goal is to make sure that the platform will always be here. CRMs are brutal for that. And even if it's not sunk cost, no, vendor lock. Even if they advertise like, oh, it's not like that. Usually the path of least resistance is to do that anyways. So we often go down the path of definitely not least resistance, which is rough. But I mean, we're still here. We're still floating.We didn't announce the new product we launched on the store. What have we launched? Oh, oh yeah. New desk pad. Hey looks sick. It does actually. Oof. There was a big fat LTT in

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