Exploiting Data for Marketing

In episode 21 of The Science of Personality Podcast, Ryne and Blake are joined by Dr. Michal Kosinski, Associate Professor of Organizational Behavior at Stanford University, to discuss Big Data & AI. Michal’s primary research focus is studying humans in a digital environment using cutting-edge computational methods, artificial intelligence, and big data. He was also behind the first press article warning against Cambridge Analytica, the privacy risks they exploited, and the efficiency of the methods they use.