Choiceology with Katy Milkman cover image

Less Is More: With Guests Ryan McFarland & Gabrielle Adams

Choiceology with Katy Milkman

00:00

The Importance of Subtraction in Life

Do you think of this as a bias that generally leads people to make worse decisions? Or do you think it's just a tendency with consequences that are negative in some of the studies you've designed, but maybe positive in other settings? That's a great question. I mean, our studies are basically rigged in the sense that if they think of subtraction, subtraction is obviously the objectively better superior option. And so we can't learn to subtract because it's not being reinforced. We have a no bell that sits outside our offices. Whenever we say no to something that we really should not do, even if it’s tempting, we ring this little cowbell that we have.

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