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67 - Empowering Teams with Technology, Process and Habits with Gray MacKenzie (ZenPilot)
In Systems We Trust
The Importance of Process in Inbound Marketing
Inbound marketing shops were running these retainers that were, Hey, we're going to do four blog posts a month. And it was really hard to take and plan out. The second big piece was the integration of process into the workflow. We had a million Google docs with years are processed. Nobody ever looks at them or reads them.
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