In Systems We Trust cover image

67 - Empowering Teams with Technology, Process and Habits with Gray MacKenzie (ZenPilot)

In Systems We Trust

00:00

The Importance of Process in Inbound Marketing

Inbound marketing shops were running these retainers that were, Hey, we're going to do four blog posts a month. And it was really hard to take and plan out. The second big piece was the integration of process into the workflow. We had a million Google docs with years are processed. Nobody ever looks at them or reads them.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app