2min chapter

UX Cake cover image

Adding Strategic Value to Tactical Work with Laura Barboza

UX Cake

CHAPTER

The Importance of Understanding Your Stakeholders

You need to understand the language that they speak. So you can talk their language because it is kind of like talking different languages. You've got to find other folks who can, who also see the value and use those people as your advocates for the user centered work. And they're there, they're out there or you wouldn't have a job. That's right. We're all in it together.

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