2min chapter

The Yzzi Research Podcast cover image

Doing UX Research In One Week (ft. Annemarie Fulcer)​

The Yzzi Research Podcast

CHAPTER

Quick Pulses Are Best for Small Samples, Like Focus Groups?

In a typical week for quick pulls planning, you want to start with formulating your hypotheses and reviewing what you've learned in past studies. Quick pulses are best suited for small sample qualitative studies like interviews or focus groups. For the most part, we spend our time on quick pulses, doing concept value tests, interviews, usability studies,. Or just observational studies to see how are people using and engaging with our products.

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